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AT&T
COWBOYS
GO BIG
It's an ad. It's a music video. It's a hype video. It's all of these things. We collaborated with BigXThaPlug to bring a fresh take on a storied partnership between AT&T and the Dallas Cowboys. Since they have the biggest fanbase, with the biggest players and use the strongest connection to rep the biggest football team in the world, we decided to go... big. We feature legends, fans and larger than life players playing the ultimate game of catch around the Big D itself. This was part of a full takeover of AT&T Stadium with the goal of connecting fans and making their gameday experience feel big. Texas big.
ROLE: CDs
AGENCY: BBDO
DIRECTOR: WARREN FU
EDIT: WORK
VFX: JANE
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