RUFFLES

ARMORED
RIDGETOPS

Everyone loves a good Easter Egg. So we hid one in our Ruffles Without Ridges spot. A size 17 one, to be exact. Seen in the very last shot of the spot, the Nike Armored Ridgetops were specially designed for Anthony Davis in a special collab with The Shoe Surgeon. We worked with him and his team to get these kicks just right for their big debut. And of course, we had to give away 10 pairs online to some very special sneakerheads.

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ROLE: GCDs

AGENCY: MOTIVE

SHOE DESIGN: THE SHOE SURGEON