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HYUNDAI X SUPER BOWL

FIRST DATE

Super Bowl. A time to go big or go home. So we decided to go pretty damn big. Actually, we went kinda small. Tiny, even. Say hello to our dad, Kevin Hart. This concept explores a very simple human truth - Dads will go to all sorts of lengths to protect their daughters.

WINNER OF THE USA TODAY AD METER

ROLE: ACDs

AGENCY: INNOCEAN

DIRECTOR: PETER BERG

EDITOR: HEIDI BLACK

FIRST DATE

TEASER - IN THE AIR

TEASER - SERIOUS THING

TEASER - OH HELLO

FIRST PLACE
IN USA TODAY
SUPER BOWL
AD METER

15 MILLION

ORGANIC YOUTUBE VIEWS IN A WEEK

300 MILLION

MEDIA impressions

GENERATED OVER

First foreign brand to ever score

First Place

First automotive brand to ever score

JOSÉ & CARISSA

CREATIVE DIRECTORS

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