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HYUNDAI X SUPER BOWL
FIRST DATE
Super Bowl. A time to go big or go home. So we decided to go pretty damn big. Actually, we went kinda small. Tiny, even. Say hello to our dad, Kevin Hart. This concept explores a very simple human truth - Dads will go to all sorts of lengths to protect their daughters.
WINNER OF THE USA TODAY AD METER

ROLE: ACDs
AGENCY: INNOCEAN
DIRECTOR: PETER BERG
EDITOR: HEIDI BLACK





VOTED #1
SUPER BOWL SPOT IN THE
USA TODAY
AD METER

15 MILLION
ORGANIC YOUTUBE VIEWS IN A WEEK

300 MILLION
MEDIA impressions
GENERATED OVER

First foreign brand to ever score
First Place
First automotive brand to ever score

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