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HYUNDAI X SUPER BOWL

FIRST DATE

Super Bowl. A time to go big or go home. So we decided to go pretty damn big. Actually, we went kinda small. Tiny, even. Say hello to our dad, Kevin Hart. This concept explores a very simple human truth - Dads will go to all sorts of lengths to protect their daughters.

 

WINNER OF THE USA TODAY AD METER 

ROLE: ACDs

AGENCY: INNOCEAN

DIRECTOR: PETER BERG

EDITOR: HEIDI BLACK

VOTED #1
SUPER BOWL SPOT IN THE
USA TODAY
AD METER

15 MILLION

ORGANIC YOUTUBE VIEWS IN A WEEK

300 MILLION

MEDIA impressions

GENERATED OVER

First foreign brand to ever score

First Place

First automotive brand to ever score

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