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HYUNDAI
FIRST DATE
Super Bowl. A time to go big or go home. So we decided to go pretty damn big. Actually, we went kinda small. Tiny, even. Say hello to our dad, Kevin Hart. This concept explores a very simple human truth - Dads will go to all sorts of lengths to protect their daughters.
WINNER
![admeter-logo.png](https://static.wixstatic.com/media/bc381c_a6565c375eca498ea8f9e427f7f3890c~mv2.png/v1/fill/w_180,h_51,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/admeter-logo.png)
![](https://static.wixstatic.com/media/bc381c_294c5880873949dab04459a5af7904c1~mv2.jpg/v1/fill/w_118,h_67,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_294c5880873949dab04459a5af7904c1~mv2.jpg)
ROLE : ACD TEAM X DIRECTOR : PETER BERG
TEASERS
SOCIAL
![](https://static.wixstatic.com/media/bc381c_9421fe401db04c30ba8aa614e8773455~mv2_d_3326_2288_s_2.jpg/v1/fill/w_147,h_101,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_9421fe401db04c30ba8aa614e8773455~mv2_d_3326_2288_s_2.jpg)
RESULTS
![](https://static.wixstatic.com/media/bc381c_dc548baf6d78423680b16df60289e407~mv2.png/v1/fill/w_107,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_dc548baf6d78423680b16df60289e407~mv2.png)
VOTED #1
SUPER BOWL SPOT BY THE
USA TODAY
AD METER
![](https://static.wixstatic.com/media/bc381c_4196566ec8b847868d35000ae198a2d5~mv2.jpeg/v1/fill/w_147,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_4196566ec8b847868d35000ae198a2d5~mv2.jpeg)
First foreign brand to ever score
First Place
First automotive brand to ever score
![](https://static.wixstatic.com/media/11062b_cb0c4d13153f4008920bb26beda8de0ff000.jpg/v1/fill/w_96,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/11062b_cb0c4d13153f4008920bb26beda8de0ff000.jpg)
15 MILLION
ORGANIC YOUTUBE VIEWS IN A WEEK
300 millioN
social impressions
elped Hyundai generate over
![](https://static.wixstatic.com/media/bc381c_daf8b083183b4880964d89f057ce24d6~mv2.jpg/v1/fill/w_147,h_107,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_daf8b083183b4880964d89f057ce24d6~mv2.jpg)
![](https://static.wixstatic.com/media/bc381c_4e70807ad1454058a1f18bb1d553a456~mv2.png/v1/fill/w_33,h_18,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_4e70807ad1454058a1f18bb1d553a456~mv2.png)
![](https://static.wixstatic.com/media/bc381c_24a8d4ba60674c4395fa168f06cce2f4~mv2_d_2044_2063_s_2.jpg/v1/fill/w_147,h_148,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bc381c_24a8d4ba60674c4395fa168f06cce2f4~mv2_d_2044_2063_s_2.jpg)
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